Seventy-six new products of Japan have recently been brought into the Vietnamese market, according to the Japan External Trade Organisation (JETRO).
The products are in four groups, namely confectionery, beverage, ice cream and comic books.
They will be sold at 254 convenience stores and trade centres of FamilyMart and Ministop.
Takimoto Koji, JETRO Chief Representative in Ho Chi Minh City, said 70 other products had been previously introduced to Vietnam, with more than 40 percent welcomed by local consumers during a trial period.
Therefore, the Japanese Ministry of Economic, Trade and Industry has established a cooperation council between JETRO and convenience stores to bring more Japanese agro-forestry-fisheries products abroad, including Vietnam.[Source]